Portfolio Overview

Throughout the 18-week boot camp, I took a hands-on approach to learning digital advertising, web design,
campaign analysis, content marketing, and more. I also gained experience using a host of industry tools such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.

Below is a detailed description of the concepts and skills I’ve learned, as well as multiple assignments and projects where I showcase my skills and knowledge.

Developed digital marketing strategies
that meet both short- and long-term business
goals

Created, launched, and optimized search, social, display, and retargeting advertising campaigns

Built highly targeted audiences using
demographics, affinity audiences,
and more

Designed and developed websites that perform
well in search rankings and drive customer
engagement

Optimized content and landing page experiences
to improve customer engagement and
conversion rates

Analyzed and reported on the effectiveness of
campaigns and creative against objectives and
metrics

Effectively managed and shared customer
data and touchpoints via CRM systems and
databases

Designed and implemented automated workflows to
drive campaign efficiency

[Sustainable Strategy] Digital Marketing Strategy for a New Sustainable Clothing Brand

  • Data & Measurement
  • Digital Strategy

[Think Big!] Analyzed a Local Business’s Content and Provided Insight on Expanding to a National Level

  • Content Marketing Strategy
  • Lead Nurturing & Content Marketing

[Content Galore] Created Sample Content for Specific Social Media Channels

  • Content Creation & Organic Social Media
  • Content Creation from Owned to Social
  • Website Planning
  • Website Design
  • Website Structure

[Calling an “Auditable”] Website Audit with SEO Recommendations for SEO Updates

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO

[Analyze This] Analyzed a Site’s Google Analytics and Generated Performance Reports

  • Website Analytics & Optimization
  • GA4 Lifecycle Reports
  • GA4 Customer Journey & Engagement
  • Attribution And Optimization
  • A/B Testing

[Put Your Website to Work] Developed a Digital Marketing Plan and Website for a Fictitious Non-Profit

  • Keyword Research
  • Organic social media
  • Content Marketing
  • Link Building
  • WordPress
  • SEO
  • Website Analytics
  • A/B Testing

[Searching for Answers] Developed Keyword Strategies and Ad Text to Help Search Engine Users Answer Queries and Discover The Business

  • Paid Search
  • Elements of a Search Campaign
  • Search Campaign Evaluation & Optimization
  • Data Analysis

[DisPLAY On DisPLAYas] Developed Guidelines for Ad Creative, Analyzed Performance, and Provided Optimization Strategies

  • Display Advertising & Analytics
  • The Display Auction
  • Campaign Optimization

[Can You Feel the (Brand) Love?] Developed the Strategy for a Multi Platform Social Media Campaign

  • Social Media Advertising & Analytics
  • Facebook Ads
  • Twitter & LinkedIn
  • Advanced Data Analysis & Basic Charts
  • Retargeting & Audience Building
  • Retargeting Strategy
  • Lists and Lookalikes: Facebook Retargeting
  • Data Visualization: Creating Charts and Dashboards

[Auto-Automation] Planned a Lead Nurture Workflow that Corresponds to a Customer Journey

  • CRM’s & Automation
  • Marketing Automation
  • Lead Scoring

[Reward the Customer] Developed a Customer Loyalty Program for a Movie Theater

  • Digital Ad Design
  • Paid search/ search engine
    marketing (SEM)
  • Display Advertising
  • Social Media Advertising
  • Campaign Analysis
  • Optimization Strategies
  • Customer Relationship Management
  • Marketing Automation