Background After learning the fundamentals of marketing strategy and using some of the most popular tools in the industry, my team and I developed a multi-channel marketing plan, landing page, and campaigns to promote a data-driven loyalty program, for a movie theater called Nitehawk. The guiding question for the project was: “how can we encourageContinue reading “Reward the Customer”
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Put Your Website to Work
Background After spending 80+ hours learning the fundamentals of digital marketing and websites. I began learning the digital skills needed for website management, such as planning and building websites, optimizing them through SEO, and analyzing website metrics. In this project, my group and I developed a digital marketing plan and then plotted and built aContinue reading “Put Your Website to Work”